Why investing in your employees is critical

Studies show only 32% of employees are engaged at work. 

While this is much lower than you’d expect or hope, there are ways to increase your odds.

One of the best ways to improve employee engagement is to invest in their personal development.  If you’re a small business or a large corporation investing in your employees makes sense for many reasons.

As stated in an article by Forbes,

“Employee engagement is the level of commitment, passion and loyalty a worker has toward their work and company. The more engaged an employee is, the more work they’ll put forth.”

We need our employees to work yet we can’t force workplace engagement. It has to be ingrained into your business and resonate with each employee.  If employee engagement increases so do your productivity and margins. 

One reason to invest in their skill development is because your employees represent your brand or image. Your employees that directly interact with your customers represent the company brand and either support your image or negatively impact it. 

Have you heard of the halo effect?  It’s what a customer thinks or feels about your employee is transitioned onto what you sell. 

Good Employees- Good feelings- good products and services = Sales!

In study after study it shows training is one of the best ways to increase your employees’ engagement. If the training serves them as well as the organization it’s a win-win.  The employee feels you care about their development and success and the organization benefits from improved skills and engagement.

Helping your employees improve their skills and talents will benefit your organization on many levels.